Since I started this (haphazardly kept) blog there’s been a fair few changes. For instance, my hair has gone from waist length and bouncy, to chin and choppy:
I still drink Pina Coladas though.
What I’m trying to say is, I’ve gone through quite a change. But, you’ll be glad to hear, some things will never change – mainly my weakness before a beauty counter, especially if there’s a sticker shouting “NEW!” at me. What’s a girl to do? Buy two of course.
I’m sure by now we’ve all seen the Kate Moss ads for the new Rimmel lip product Apocalips, which according to the website is “the End of Colour as you know it!” (hence the name) “It’s neither a lipstick nor a gloss… It’s BIGGER than both!”
So do I agree? Let’s look at the evidence. Here are the two shades I chose:
Stellar on the left and Apocaliptic on the right. They’re bright, bold and cheeky, I had to take them home.
The colour is sensational, what you see on the wand is exactly what you get on the lip, the shades stay solid and uniform. Does it glide on as easily as a gloss? Indeedy it does. After my run-in with a YSL sticky-tint-gloss combo (more to follow) my hopes were not sky high, but Rimmel have solved any issues there. The wand is narrow with just the right amount of point, complete with a tiny well that fills with colour meaning one dip = one lip’s worth of application. I found it precise and easy to do the tricky bits I usually miss or over-do with a lipstick/gloss.
“That’s all well and good” I hear you cry “but how long does it last? Does it have the miraculous staying power of a meticulously applied lipstick? Or does it slide off at the first sign of food/booze?” Fear not my fellow make-up bunnies, Apocalips has the staying power of an actual apocalypse. I well and truly put Apocaliptic through her paces yesterday. Here’s a breakdown of our day together:
2pm: Fell in love.
2:22pm: Fell more in love
2:22pm-3pm: Walking past every reflective surface just so I could see my new love again.
3pm: Ate a salmon & potato salad. Minimal budging.
4pm: Had a long phone chat complete with plenty of laughing. No budging.
4:45pm: An impromptu 20 min nap (literally closed my eyes for a second). No slide onto the face, did have some on my hand.
5:15pm: Cup of tea. Light lip mark, checked in mirror, colour still strong.
7:30pm: Tea time. No budging, begin to panic my lips are to be stained forever.
8pm-9:30pm: Wine. Small lip mark.
10:30pm: Make-up removal time. Glad to see colour still intact, satin gloss has gone so it now looks like a dewy lipstick. Vanishes easily with make-up remover, only a very light staining.
So all in all, I’m a big fan, plus at £5.99 (£4.99 at Boots - introductory price) you can’t really go wrong. Apocaliptic may be my current favourite, she’s a little more glamorous and sophisticated, and looked fabbity with the chandeliers I had swinging from my earlobes yesterday; although Stellar will look amazing in summer (if we’re blessed with one) against a tan and some neon. Now I’ve just got to track down Galaxy, the dark and twisty member of the family.
Have you tried Rimmel’s Apocalips yet? What did you think?